EasyCar puts media task into Rocket without pitch

Rocket has been appointed to handle the media planning and buying account for easyCar, as the online car hire company launches its first above-the-line campaign.

The Omnicom-owned agency, which is part of the PHD group, was appointed without a pitch. Rocket will oversee all easyCar’s offline media planning and buying, and will work on campaigns to drive online sales. There was no incumbent on the account.

A press campaign has just launched to coincide with the summer car rental season.

The international low-cost car hire specialist launched in April 2000 and provides car rental to more than 2,400 locations in over 60 countries. It is part of easyGroup, which owns websites including easyJet, easyInternetcafe, easyValue and easyMoney.

Last month, Rocket won the media planning and buying account for The Climate Group’s Together initiative. The agency was handed the business without a pitch and is Together’s first agency of record. The aim of the initiative is to develop products and services that make it easier for consumers to reduce their CO2 emissions. (MW April 3).

Meanwhile, Rocket has split with Mini after three years, following the BMW-owned marque’s decision to move its media planning in house.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here