Ofcom seeks global agency

Media regulator Ofcom is hunting for an advertising agency to handle a global business-to-business campaign surrounding its high profile auction of the UK digital spectrum.

A number of agencies are understood to have been approached about pitching for the business.

The regulator has been charged with auctioning off spectrum released by the switchover from analogue television services to digital.

The freed-up spectrum will be suitable for services including ultra-fast wireless broadband, mobile television, more digital terrestrial TV channels, local TV and wireless microphones.

The auction is likely to attract interest from a variety of companies, but is unlikely to raise as much for the Treasury as the £22.5bn spent in 2000 on the 3G spectrum auction. Auction winners will be able to “trade” the licence afterwards.

Ofcom is understood to be looking for an agency to undertake an international marketing campaign of the UK’s digital dividend. The regulator expects to auction the spectrum in the first half of 2009. A campaign is expected to be launched later this year, with a three to four month period of intensive activity.

It is also understood to be courting investment banks with experience of marketing investment opportunities to global investors.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here