Vodafone awards football ident task to JWT Germany

Football%20playersVodafone has appointed JWT Germany to develop the sponsorship idents for the UEFA Champions League following a competitive pitch.

The WPP-owned agency won the account after a pitch against sister agency JWT Portugal, digital agency Dare and Italian agency 1861 United.

Last month Vodafone appointed Spanish agency Tapsa to handle a pan-European brief to create a campaign based around roaming (using mobile phones abroad) during the summer (MW April 9). It won the project following a competitive pitch, but it is not know how many agencies were involved in the process.

The practice of pitching pan-European projects bet-ween the mobile giant’s roster of agencies is a departure from the historically dominant hold Bartle Bogle Hegarty has had on Vodafone’s global business.

BBH, which has been Vodafone’s lead advertising agency since 2004, was not involved in pitching for the Champions League project.

In March this year, BBH created a new campaign aimed at bringing Vodafone’s sponsorship of Formula One in line with its brand positioning line “Making the most of now”. The agency launched a TV commercial featuring F1 star Lewis Hamilton.

Earlier this month, Vodafone ended its relationship with its consumer direct marketing agency Lida, consolidating the £5m account with Partners Andrews Aldridge.

The Champions League’s other official sponsors include Sony, Ford, PlayStation, Mastercard, Heineken and Ford.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here