Zurich in fresh recruitment drive

Zurich%20%20advertisingZurich is launching a recruitment drive after it lost about half of its marketers following a consolidation of its team.

The insurance company says the move to centralise its marketing teams left it geared for growth and built the business and brand confidence, while the recruitment campaign will allow it to hire a more specialised and senior team. It comes ahead of a “major” global brand campaign, created by Publicis, which will break in September.

The insurer is axing all but two of its marketing office locations, with the majority of staff opting not to move with the business to Farnborough or Fareham. Offices in Swindon and Birmingham are among those to close.

It is seeking up to 30 new staff, which will bring its total team up to 73. Zurich UK marketing director Mark Searle says the overall head count will be around 20% less, but the team will be more specialised.

He adds the move aims to eradicate the “disparate” marketing function caused by having it spread too thinly over a number of locations.

Searle says the new structure for Zurich’s marketing comes ahead of “exciting and aggressive growth”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here