Phd wins 5m BHF media account

The British Heart Foundation has appointed Phd to handle its 5m media planning and buying account. It comes as the heart charity also appointed Grey London to handle the advertising business.

The British Heart Foundation has appointed Phd to handle its £5m media planning and buying account. It comes as the heart charity also appointed Grey London to handle the advertising business.

Phd pitched against Mediaedge:cia and Arena BLM to win the pitch, which was overseen by the AAR. The incumbent Manning Gottlieb OMD, which had the account for more than ten years, was not involved in the pitch.

The two agencies will work on the charity’s next three advertising projects, which it says will be run across a range of channels. It is understood one of the projects will be to help build a membership loyalty scheme. BHF head of communications, David Barker, says: “We are looking forward to working with them to help fight the UK’s biggest killer – heart disease.”

The BHF called the media and advertising review in April. It has held several advertising pitches over recent year and has worked with Euro RSCG, Lowe and RKCR/Y&R.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here