Mastercard is launching a campaign targeting football fans travelling to Moscow for the Champions League final tomorrow (May 21). The campaign will run for one day on 51 of JCDecaux Airport’s digital airport panels in Heathrow’s terminal 5.
The ad, which was planned and booked by IPM and Universal McCann, features a football pitch covered by the line: “Enjoying a full English in Moscow: Priceless.”
JCDecaux airport says it is the first time digital screens have been used in such a short-term campaign. It will appear on screens in the main walkways at the check-in, in main retail areas, gateways and departure lounges.
The Champions League final is the biggest club football game in Europe and it is the first time two British teams have played each other in the final.
JCDecaux’s airport division owns all the digital screens in Heaathrow’s Terminal 5, which opened on March 27 this year.