A deceptive calm has temporarily enveloped the fractious GfK-TNS merger, which would see two of the world’s largest market research companies united. Fractious? market research? Yes, it has to be admitted the idea is a bit oxymoronic. In fact this would probably have been a perfectly uneventful, innocuous business deal – quietly nodded through by […]
One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing – but not in the way you think.
Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]