Soup chairman named as Joshua G2 chief exec

G2 EMEA Chairman Peter Thompson has appointed former TBWA/GGT chief executive and Soup chairman Mike Cornwell (pictured) as chief executive of Joshua G2. Thompson will continue in his role as the G2 group chief executive and UK chairman, while joint founder Nick Spinter will step down from day-to-day management.

Spinter, who will step up his consultancy work, will continue to work with the agency on a number of projects, including Allianz Insurance, which it won earlier this month.

Thompson says: “This is a significant appointment for us. Nick and I started the forerunner of Joshua over 20 years ago and we are incredibly proud of the agency’s reputation and client list.”

Joshua G2 is part of WPP-owned Grey Global Group. It won Allianz Insurance’s direct marketing following a four-way pitch. There was no incumbent on the account.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here