Newspapers grows ad revenue share to 14%

Newspapers grew their share of display advertising revenue to 14% last year despite circulation declines, according to the latest research from the Newspaper Marketing Agency. The figure is up from 13.7% in 2006.

The year-on-year increase keeps the sector ahead of outdoor (7.4%), radio (5.7%) the internet (5.3%) and cinema (1.5%). The figures, compiled by Nielsen Media Research, TV also grew its share from 34.9% in 2006 to 35.7% last year but, in contrast, the magazine sector fell from 11.2% in 2006 to 10.8% in 2007.

A NMA spokesman says it has been carrying out research in conjunction with a number of research companies such as Millward Brown in the categories such as food, cosmetics and toiletries. It has been using the consumer insights and audience research to present to agencies and advertisers to prove the effectiveness of advertising in the medium.

The spokesman adds it is in those categories the newspaper industry has seen a marked rise in ad revenue.

The NMA, which was set up in 2003, and is currently running a print campaign to promote the medium to advertisers, points to the work it has been doing over the past five years as a major contributing factor to the ad revenue growth.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here