Axa appoints Saatchi & Saatchi to 15m ad account

6pm Update: Axa has appointed Saatchi & Saatchi to its 15m UK advertising account. The news comes just a month after the French insurance giant scrapped a review of the business, standing down a shortlist of agencies.

Axa has appointed Saatchi & Saatchi to its £15m UK advertising account. The news comes just a month after the French insurance giant scrapped a review of the business, standing down a shortlist of agencies.

The development will see WFCA, the incumbent, removed from its caretaker role to make way for the Publicis Groupe-owned agency.

Axa has an existing relationship with the marketing services group after it appointed Publicis Conseil earlier this year to undertake a review of its global brand strategy (MW February 28). It also appointed Isabelle Castelain, a former marketer, to the role of group brand director, based in Paris.

Axa decided to scrap the UK review, which was handled by Creative Brief, over a month ago. Those on the shortlist were Euro RSCG, Vallance Carruthers Coleman Priest and TBWA/London.

The pitch was initially called in November last year. Prior to the review Grey Australia had worked on the account, with Tunbridge Wells-based WFCA adapting the work for the UK market.

At the time of confirming the breakdown of the review process, David Halston, UK head of advertising and sponsorship told Marketing Week the agencies “did not come up with any ideas that matched our expectations of the Axa brand” and that it needed more time to “review its options” (MW.co.uk, April 17). Axa was unavailable for comment.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here