ITV has appointed former Marvel and Warner Bros marketer Gustavo Antonioni in the new role of commercial brand director, working in the ITV Global division.
Antonioni will join the recently merged Granada Ventures and Granada International division, reporting to president and managing director of ITV Worldwide Peter Iacono.
His brief will be drive the global marketing and licensing strategy for ITV’s key commercial brands such as Coronation Street, Dancing on Ice and Hell’s Kitchen. Antonioni will manage the global marketing team, as well as the brand management and merchandising and licensing teams.
Previously he was a consultant working with clients including Disney and Warner Bros. He has also worked at companies including Sony Pictures and Time Warner.