Pan-European drive to cut fuel consumption

The European Commission has launched a pan-European promotion to encourage greener driving habits. More than 45,000 petrol stations across 29 countries will take part in the “Save More Than Fuel” campaign.

Millions of leaflets will be distributed and a website has been created offering ten key tips that could help cut motorists’ fuel consumption by almost a third, the EC claims.

Drivers are advised to check oil and tyre pressure regularly, close windows when travelling at high speeds, remove unnecessary weight from back seats and drive smoothly, among other things. The initiative is being supported by the European Petroleum Industry Association, whose members include Gulf, Q8 Petroleum and Tesco.

The European Union (EU) has committed to reducing its greenhouse gas emissions by 20% by 2020. An EC spokesman says that in trials at an “eco” driving school, motorists were able to cut their fuel consumption from 7.3 litres per 100 kilometres to 5 litres.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here