Top-level restructure sparks npower hunt for sales chief

kevin%20peakeNpower, the utility giant, is seeking a sales and marketing director after a restructure of its top-level staff. It follows the promotion of Giuseppe Di Vita to managing director of its residential division earlier in the year.

It is not clear how the new role will affect Kevin Peake (pictured), head of customer residential marketing. It is understood his role has changed recently, but a source says he is not in the running for the new role because of his lack of sales experience.

The new sales and marketing director will report to Di Vita but it is not known if there will be a further restructure of the department. Peake and sales director Andy Davies both report to Di Vita.

Di Vita was promoted after Kevin Miles, the former managing director of residential, was made chief executive. This followed the retirement of David Threlfall.

Peake joined npower in 2000 as its head of brand and he is responsible for the company’s consumer brand side but is not involved in sales.

Npower came under fire recently after its sales teams were accused of mis-selling to consumers. Ofgem is also investigating the company for over-charging its customers by up to £25 per person. Earlier this month, it was named as Britain’s worst company for customer service by energy watchdog Energywatch, replacing British Gas.

Earlier this year, it unveiled its first marketing campaign to support its renewable energy product, Juice. The ad, which was created by Beattie McGuiness Bungay, shows a woman splashing green paint over electrical and heating products in her house. The Juice scheme was launched in 2001 in partnership with Greenpeace.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here