Travelodge launches “one stop shop” website

TravelodgeTravelodge has launched what it claims it the UK’s first one-step hotel website after £1m overhaul of the travelodge.co.uk. The new look site has a new booking system and Google Maps.

The budget hotel chain says it has simplified the booking mechanism with fewer steps and developed an enhanced search facility. It has added Google Maps to help visitors to plan their journey.

The company has also launched “Explore UK”, which shows customers all the key attractions, events, festivals and sporting events in the area they are visiting and allows them to purchase tickets.

Customers are also able to order a discounted breakfast, dinner and WiFi provision online.

The chain is attempting to move a majority of its sales online. Guy Parsons, Travelodge chief operating officer, says: “Over 87% of our room bookings are conducted online and this investment will help attract new consumers.”

Travelodge says the site accounts for more than 5 million reservations each year and attracts over half a million users every week

The new site has been created by Twenty Six London and Sense Internet.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here