EHS Brann scoops 75m anti-obesity DM work

The Department of Health has appointed EHS Brann to handle the DM component of its £75m anti-obesity brief. The agency won out in a pitch against Craik Jones Watson Mitchell Voelkel, Tullo Marshall Warren and Partners Andrews Aldridge.

The appointment caps off the DoH’s search for a direct marketing, advertising and media agency to drive its anti-obesity campaign. It is part of the Government’s “Healthy Weight, Healthy Lives” strategy where £75m will be spent over a three-year period until 2011 on an integrated marketing programme (MW January 25).

The pitches were overseen by COI and Andrew Brent, the former Boots marketing director drafted in by the DoH.

Last week M&C Saatchi was awarded the advertising component of the account (MW.co.uk May 20). The agency pitched against Vallance Carruthers Coleman Priest, Abbott Mead Vickers.BBDO and Wieden & Kennedy.

The previous week Manning Gottlieb OMD scooped the media planning account following a competitive pitch against Carat, Mediaedge:cia and Naked Communications (MW.co.uk May 15).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here