The Department of Health has appointed EHS Brann to handle the DM component of its £75m anti-obesity brief. The agency won out in a pitch against Craik Jones Watson Mitchell Voelkel, Tullo Marshall Warren and Partners Andrews Aldridge.
The appointment caps off the DoH’s search for a direct marketing, advertising and media agency to drive its anti-obesity campaign. It is part of the Government’s “Healthy Weight, Healthy Lives” strategy where £75m will be spent over a three-year period until 2011 on an integrated marketing programme (MW January 25).
The pitches were overseen by COI and Andrew Brent, the former Boots marketing director drafted in by the DoH.
Last week M&C Saatchi was awarded the advertising component of the account (MW.co.uk May 20). The agency pitched against Vallance Carruthers Coleman Priest, Abbott Mead Vickers.BBDO and Wieden & Kennedy.
The previous week Manning Gottlieb OMD scooped the media planning account following a competitive pitch against Carat, Mediaedge:cia and Naked Communications (MW.co.uk May 15).