Barclaycard marketing chief promoted

Barclays has promoted Barclaycard chief marketing officer Elizabeth Chambers to oversee the UK retail bank marketing. Her new role as chief marketing officer for Barclays Global Retail and Commercial Banking follows a series of changes at the bank.

It also follows changes at Barclays’ marketing teams following the departure of group brand and UK banking marketing director Jim Hytner last year (MW August 16).

The bank scrapped the group role, devolving marketing responsibility to a number of directors, including Dave Jeppeson to UK retail marketing director and Richard French as commercial marketing director (MW December 2007).

However, Chambers is expected to oversee both roles and will report directly to Barclays Global Retail and Commercial Banking executive committee headed by Frits Seegers, with a marketing budget of £350m.

She will also continue as Barclaycard chief marketing officer, reporting to chief executive Anthony Jenkins.

Chambers joined the bank in 2006. Previously, she held senior roles at Bank of America and Reader’s Digest and was a partner at consultancy McKinsey & Company.

Earlier this month, the division appointed McCann Erickson to its roster, with a brief to launch its Premier business, which targets the mass affluent, across Europe (MW May 22).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here