Xfm launches outdoor campaign to support All Day Breakfast gigs

Xfm, the GCap Media-owned alternative radio station, is launching an outdoor campaign to support its eight All Day Breakfast gigs that take place over 24 hours across London. The campaign, which will break on June 2, stars Alex Zane working in a greasy spoon caf».

The gigs, which include Paul Weller and Primal Scream, take place on June 21 and will be broadcast live on the station’s first ever 24-hour breakfast show. The campaign will run on 48-sheet and six-sheet posters and will be supported by a print campaign in London and music titles.

London-based design consultancy Superhero has created the campaign, which also shows the acts performing at the event as breakfast meals on a menu in Zane’s caf».

Xfm marketing director, Richard Mintz, says: “Alex has been on air for a year now, and we feel it is a great time to push his brilliant show to the forefront of Londoners’ minds.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here