ITV has been accused of holding England and FA Cup sponsors Nationwide and e.on to ransom after demanding millions of pounds more to secure sponsorship rights for a handful of games. It is understood that the broadcaster is asking Nationwide for £6m for a two-year deal including five England home qualifier games and some friendlies. […]
Lloyds TSB has launched a new initiative to support emerging young sports people from across the country. Lloyds TSB Local Heroes will work with SportsAid to provide money every year until the 2012 Olympics. The bank, which was the first brand to sign up at a London Olympics sponsor, will provide £1000 to sports people […]
Havas-owned Euro RSCG Worldwide has made two key global promotions following its win of the Chivas Regal business. It has created the new position of global chief marketing officer and appointed Daniel Floyed to the role of global brand director for Chivas. Matthew Ryan will move from sister agency Arnold Worldwide in the US, where […]
GlaxoSmithKline is launching its first campaign for its new Ribena 100% Pure Juices brand (May 23). The new range aims to move the brand into the breakfast juice category. The £3m “Jucier” campaign will form part of the £5m marketing investment into the brand. The ad, which has been created by M&C Saatchi, will push […]
ITV has appointed Friends Reunited marketing director Tim Ward to a group marketing role for ITV Consumer, the division responsible for the broadcaster’s interactive, online and mobile operations. It comes as Friends Reunited co-owners Michael Murphy and Rob Mogford will also step down from the company.
The Institute of Fundraising is attempting to crackdown on direct mail campaigns that aim to force consumers to donate for “reasons of financial guilt”. It is regulatory body is introducing a new code practice today (May 21). The Code of Fundraising Practice aims to define “best practice” in charity direct mail by addressing “shock tactics” […]
Coors Brewers is launching a 3m integrated campaign for its Coors Light beer brand. It aims to appeal to 20-something male and female consumers by showing the brand’s “infectious party spirit”.
The Financial Times has promoted global online advertising director Rob Grimshaw to the role of FT.com managing director. He will replace Ien Cheng, who will leave the company to work for search giant Google. Grimshaw will be the board representative for FT.com and will be responsible for the commercial performance and overall strategy of the […]
Nestl矩s cashing in on the current trend for nostalgia confectionery with the relaunch of its Drifter brand. It comes just months after Cadburys bought back the Wispa bar.
Matthew Dearden, BTs new consumer marketing chief, is bringing the marketing for its broadband, fixed line phones and devices together under one team. It aims to integrate the companys offer and improve its customer service.
Saatchi & Saatchi has lost the 20m global advertising business for Barclays Capital, the investment banking division of Barclays Group. The division has already called a review.
Barclays has appointed McCann Erickson to a multimillion pound pan-European account to launch its premium Barclays Premier banking brand across the region. The agency is understood to be working with Interpublic sister agency Futurebrand on devising the concept and campaign and launching it across Europe. Barclays will open Premier branches, which target the super wealthy, […]
Ofcom, the broadcast regulator, has announced it will deregulate a majority of the UK wholesale broadband market because competition is thriving. It says regulation is no longer necessary because 70% of the market is served by effective competition. It says it will review areas where there is strong competition between suppliers is “functioning effectively” and […]
Britvic has posted a 13.2% rise in first-half profit to 17.2m, despite tough trading conditions in 2007. But sales of Pepsi took a hit last year due poor on-trade sales and heavy promotional activity from its rivals.
M&C Saatchi saw 53% increase in pre-tax profit to 11.9m in 2007, according to its 2007 annual report. The group is now eying further expansion into the Middle East and Eastern Europe following a number of regional and global business wins.