Red Letter Days signs product deal with Visa
Marketing WeekExperience company Red Letter Days has signed a deal with Visa Europe, giving it access to its products for use in consumer and staff marketing campaigns in the UK.
Experience company Red Letter Days has signed a deal with Visa Europe, giving it access to its products for use in consumer and staff marketing campaigns in the UK.
Footlocker, the sportswear retailer, has signed up to sponsor a TV show that aims to find Britain’s next big “urban superstar”. The show will launch on July 14. Britain’s Next Urban Superstar, which will air four times a week on Flava TV Sky Channel 357, will have a panel of four judges but the winner […]
Club 18-30, the Thomas Cook-owned brand, has appointed Nexus/H to handle its integrated advertising account. It is part of new positioning for the holiday company. The agency is working on a new logo and branding for the brand as well advertising and an overhaul of its website. It will also create a summer brochure for […]
Ladbrokes has reported a 13% increase in profits for the first four months of the year. The bookmaker says its better-than-expected figures have been buoyed by the success of English football clubs in the UEFA Champions League. Ladbrokes says there has been “particularly strong growth” in football so far this year, with three English clubs […]
BMW is launching a targeted outdoor campaign to promote its fuel-saving EfficientDynamics programme. The posters “thank” the various aspects of driving that allow the system to work. The ads, which break on May 19 and have been created by WCRS, will run at traffic intersections and on hills with location specific messages. One execution says: […]
The British Heart Foundation has appointed Phd to handle its 5m media planning and buying account. It comes as the heart charity also appointed Grey London to handle the advertising business.
Fags, booze, gambling and adult entertainment could be in for a boost if the dire warnings of the Governor of the Bank of England come to pass. Sounding the death knell of the “nice decade”, Governor Mervyn King this week set out the shape of things to come. Inflation in food prices, gas and lecky […]
WPP Group and Yahoo! have unveiled a strategic partnership that aims to make buying digital display advertising more efficient. Yahoo! will work with GroupM, digital marketing company 24/7 Real Media and WPP Digital. The partnership aims to make the buying system work “more efficiently that ever before” by developing a proprietary media trading platform that […]
British Airways chief executive Willie Walsh has waived a 700,000 bonus because he believes it would be “inappropriate” to accept a personal reward after the chaotic launch of Terminal 5.
Virgin Group has signed a 17m five-year deal to become the official sponsor of the London Marathon. The move comes after Unilever-owned Flora announced in December it was scrapping its 14-year association with the event.
Magic 105.4 is relaunching as Sex and the City FM for a week from May 19 to promote the launch of the film of the same name. The Bauer-owned radio station will also giveway prizes, including diamond earrings, as part of the promotion. As part of the deal, the station will play five clips of […]
Baked beans are back on the menu, with sales increasing 11% over the last two years, according to the latest research from Mintel. Britons spent £300 million on baked beans last year alone. The research shows that over the last year 85% of consumers bought a tin of beans when shopping. Mintel attributes the growth […]
Billionaire US investor and Yahoo! shareholder Carl Icahn is attempting to oust the board at Yahoo! in a bid to get the Microsoft bid back on the table. Icahn hopes to bring in ten of his own directors.
The British Heart Foundation has appointed Grey to handle its 5m advertising account after a four-way pitch against Red Brick Road, Mother and WCRS. Fallon pulled out of the pitch at an earlier stage.
DSG International, owner of Currys and PC World, is closing nearly half of its Currys.digital outlets over the next five years. The move is part of a revival plan for the ailing chain set out by chief executive John Browett today (May 15). The closure of 77 out of 177 stores is part of a […]