Amazon.co.uk is the brand that UK consumers respect the most, according to the Marketing Week/BrandIndex Best Brand Performers 2008 survey. The online retailer pushed Google, last year’s winner, into second place, with the BBC coming third and Freeview in fourth place. Amazon scored a total of 60 points, compared with Google’s 57 and the BBC’s […]
Hays, the international recruitment company, has invited Interbrand and Landor to pitch for a major corporate rebranding brief. The brief will involve reviewing brand strategy, developing a new corporate identity and rolling out the results internationally. Sholto Douglas-Home, who joined the company as group marketing director this year, says: “Our footprint is impressive. We are […]
The Northern Ireland Tourist Board (NITB) is reviewing its 1m advertising account. It is not clear if the organisation has an incumbent agency.
Sheffield-based agency Front has won the advertising account for Chelsea Flower Show organiser The Royal Horticultural Society. The win follows a competitive pitch against undisclosed agencies. The agency pitched with MediaVest, which has been awarded the planning and buying contract. The £2.5m account was previously held by Ideas Eurobrand with media by MediaVision. The RHS […]
It has been a good week for Brett Gosper, McCann Erickson’s European chief. The London office has landed a pan-European brief for Barclays (MW last week) while the Birmingham agency has snared the £24m advertising and media for MFI. London has also picked up the £10m Intercontinental advertising account. The wins come a year after […]
Spread-betting operators IG Group is seeking an agency to handle the 12m global media planning and buying business for IG Index, its financial spread-betting arm.
Hotel Reservation Service, the hotel booking website, has appointed Rocket and Kitcatt Nohr Alexander Shaw ahead of a marketing push to leisure travellers. This is the first time the Germany-based company has taken on retained agencies. Rocket pitched against Mediaedge:cia to win the account, while Kitcatt Nohr Alexander Shaw was awarded the business after a […]
Outdoor advertising revenue has fallen for the first time in five years, according to the latest figures from the Outdoor Advertising Association (OAA). The figures, published today (Wednesday), show a 6.7% drop in outdoor revenue to £221m for the first quarter ending March 31, 2008. Industry sources say the declining value of six-sheets posters has […]
BSkyB is understood to be plotting to revive its value brand Picnic as a broadband and telephone service. It comes after Ofcom delayed its proposals for a value TV service on Freeview until 2009. Sky has contacted consumers that expressed an interest in the TV offer about the new deal, hinting it hopes to push […]
Microsoft is planning a major charm offensive on social media in a bid to diffuse negative publicity about the company and develop personal relationships with bloggers. The move is part of an overhaul of its digital marketing strategy, which is being overseen by its business marketing manager, Matthew Bishop. He denies that it is charm […]
A raft of new developments in the Telegraph Media Group’s (TMG) digital armoury is finally bearing fruit, after Telegraph.co.uk for the first time toppled Guardian.co.uk from the number one position it has for so long occupied. Last week the latest Audit Bureau of Circulations Electronic (ABCe) figures for April revealed that Telegraph.co.uk pipped the Guardian […]
Time Out is seeking its first group chief executive as part of a move to bring together its divisions and co-ordinate their activities. The company currently separates the magazine, online, travel guides and international publications, and each one has its own managing director. The new role aims to bring the divisions, as well as its […]
John Ayling & Associates has been appointed to handle the 2m media planning and buying business for Eaglemoss Publishing Group without a pitch.
If marketing success is about taking a consistent longer view, then the Newspaper Marketing Agency deserves to be a case study all in its own right. Because there is little doubt that it, and its chief executive Maureen Duffy, have just chalked up a significant triumph. For the first time the NMA has been able […]
As markets fluctuate and mature, sales tactics must keep pace, but the current hype about the power of ‘free’ is not all it’s cracked up to be