TIML Golden Square, the new owner of Virgin Radio, has appointed Albion to create and launch its new brand. The group has already announced it plans to invest £15m in the relaunch of the station.
It won the business after an informal pitch that included a number of undisclosed agencies. The new brand will be launched in the autumn.
The station was sold last weekend to TIML Golden Square, a subsidiary of The Times of India, and European operator Absolute Radio, which will run the station, for £53.2m
Meanwhile, Virgin Radio executive chairman Richard Huntingford will leave the station following this weekend’s sale of the station to the Times of India. He is now working out his notice and will leave when the deal goes ahead on June 21. The new group will be lead by Absolute founders Clive Dickens, who will replace Huntingford, Adrian Robinson and Donnach O’Driscoll.
Radio industry veteran Huntingford joined Virgin last October to lead the business ahead of either sale or flotation. He was appointed following the departure of chief executive Paul Jackson, who defected to GCap Media.