UK bucks global newspaper circulation trend

Global newspaper circulation rose by 2.57% last year and advertising revenue also recorded a 0.86% increase, according to the latest figures from the World Association of Newspapers.

The trend was not seen in the UK with circulation for last year down by 3.46% compared to 2006 and down by 11.14% compared to 2003. Advertising revenue also fell by 1.79% last year and has declined by 5.18% over the past five years.

Globally, paid-for daily circulation grew 2.57% in 2007, with sales totalling more than 532 million daily. The free dailies help to increase that figure to 3.65% to more than 573 million newspapers every day.

Newspaper advertising revenue increased 0.86% in 2007 compared to the previous year, and was up 9.39% over five years. However, newspapers’ share of the world ad market in 2007 fell from 28.7% in 2006 to 27.5% last year.

Timothy Balding, chief executive officer of WAN, says overall newspaper circulation has been rising or has remained stable in three quarters of the world’s countries over the past five years.

He adds: “Even in places where paid-for circulation is declining, notably the US and some countries in western Europe, newspapers continue to extend their reach through a wide variety of free and niche publications and through their rapidly developing multimedia platforms.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here