Government puts brakes on 24-hour drinking report

binge%20drinkingThe Government is delaying the launch of a controversial report into the effects of introducing a 24-hour drinking law because it concludes that deregulation has fuelled both underage and binge drinking. The Home Office is understood to have postponed its publication because it is “nervous” about the conclusions.

The withering report has been drawn up by management consultancy KPMG, which was appointed earlier this year to review the alcohol industry’s existing self-regulation codes. These include the Portman Group’s code of practice and the alcohol advertising codes set up by the self-regulatory Advertising Standards Authority (MW February 7).

The KPMG report calls into question the role of pubs, bars and the off-trade and why they continue to serve people who are drunk or underage. It slams the Government for not taking sufficient action against rogue traders and trafficking.

The KPMG report was due to be published last month but insiders say the Home Office is “more than nervous” about the report because it will have “huge implications for the Licensing Act, which was a New Labour policy”.

The report is also likely to precipitate heavy criticism of the amount of money the Government has spent on campaigns aimed at curbing alcohol abuse. Earlier this week it launched a campaign targeting women with the warning that binge-drinking could destroy their looks.

The poster, which is running on the London Underground, shows a woman with saggy skin and a blotchy nose and has the strapline: “If you drink like a man you might end up looking like one”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here