Yahoo! and Havas Digital form strategic partnership

Havas Digital is partnering with Yahoo! to develop a new online trading platform. The announcement closely follows WPP’s tie up with Yahoo! which is similarly developing a more efficient way of buying and selling digital advertising space.

Under the agreement Havas Digital will work with Yahoo!’s Right Media Exchange business, which it acquired in July 2007, to develop a proprietary media trading platform based on Yahoo! technology.

The idea is to create a more efficient system that allows web publishers to sell inventory in real time while conversely allowing advertisers to bid for it in real time.

Don Epperson, chief executive officer of Havas Digital says: “The combined capabilities will allow Havas Digital clients to execute highly segmented media buys on a mass scale.”

The partnership mirrors that of the deal struck last month between rival marketing services group WPP and Yahoo!, which will work with GroupM, digital marketing company 24/7 Real Media and WPP Digital.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here