Google tests merchant search

Google is testing a new service in a bid to compete with search aggregators and price comparison sites such as Moneysupermarket.com.

Google is currently beta testing Google Merchant Search in the UK for secured loans from financial services providers. The service allows users to enter their details into a Google search to find personalised results.

A Google spokesman says the company is always testing new kinds of services. “We want to see what services our users find useful and relevant,” he adds, but declines to comment further.

Gavin Sinden, digital strategy director at EquiMedia, says that in financial services and travel, price comparison sites are “all dominant”.

He adds: “People go on to Google and type in secured loan, up pops a comparison site which they visit and get 50-60 results. Google only gets paid for that one click.”

The launch of Merchant Services indicates that Google is looking to fight back and take a share of the profits it has lost in through its Pay Per Click (PPC) model in financial and travel services sectors.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here