JWT has resigned the account for baby charity Tommy’s after 12 years due to creative differences. It is not known if the charity has already appointed a replacement agency.
The charity aim to save babies’ lives by funding research into miscarriages, premature birth and stillbirth. It is aiming to halve the number deaths by 2030.
The agency’s last work for the charity ran last spring and aimed to raise awareness of the pain of miscarriage (left). It followed research that found one in five pregnancies end in a miscarriage and it used personal accounts by real people who have been through the trauma. JWT worked for the Tommy’s on a pro bono basis.
Alison Burns, chief executive of the agency says: “JWT London is extremely proud of the work it has developed in close partnership with Tommy’s over the years and we wish the charity well in the future.”
The charity’s patron is Sarah Ferguson, the Duchess of York, and its celebrity supporters have included Sophie Ellis Bextor, Richard E Grant, Jamelia, Gary Lineker, Jonathan Ross and Will Greenwood.
This year it will be working with Tamara Beckwith, Samatha Bond, Tania Bryer, Graham Norton, Gordon Ramsay and Gaby Roslin.