JWT and Tommys part company over creative differences

JWT has resigned the account for baby charity Tommy’s after 12 years due to creative differences. It is not known if the charity has already appointed a replacement agency.

The charity aim to save babies’ lives by funding research into miscarriages, premature birth and stillbirth. It is aiming to halve the number deaths by 2030.

The agency’s last work for the charity ran last spring and aimed to raise awareness of the pain of miscarriage (left). It followed research that found one in five pregnancies end in a miscarriage and it used personal accounts by real people who have been through the trauma. JWT worked for the Tommy’s on a pro bono basis.

Alison Burns, chief executive of the agency says: “JWT London is extremely proud of the work it has developed in close partnership with Tommy’s over the years and we wish the charity well in the future.”

The charity’s patron is Sarah Ferguson, the Duchess of York, and its celebrity supporters have included Sophie Ellis Bextor, Richard E Grant, Jamelia, Gary Lineker, Jonathan Ross and Will Greenwood.

This year it will be working with Tamara Beckwith, Samatha Bond, Tania Bryer, Graham Norton, Gordon Ramsay and Gaby Roslin.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here