Enjoy England has created a family of monsters to promote family fun and children’s activities during the summer holidays.
The monsters feature on a dedicated website, which will launch on July 14 and highlight the country’s key attractions, events, child-friendly accommodation, best family beach and wet weather alternatives. The website allows families to tailor ideas by geographical area and the age of children.
The ten monster characters each have their own personalities and fun activity ideas. Each monster represents a different topic, such as science, arts and exploration.
The site and the characters have been created by Northampton-based agency Milton Bayer.