Scottish & Newcastle UK is launching a TV and cinema campaign to back its new Kronenbourg 1664 Dynamo Systeme, which launched last month.
The ad has been created by M&C Saatchi and will promote Kronenbourg’s new Dynamo Systeme in-can device – or widget – that releases smaller bubbles to produce a smoother tasting canned lager.
It features a group of French chefs in a kitchen surrounded by bubbles that are falling out of the can as the beer swirls into the bottom of a glass. As it settles the small bubbles are shown rising towards the surface to form a smooth head. It carries the strapline: “New Kronenbourg 1664 Dynamo Systeme. Smaller bubbles for a smoother taste.”
The media planning and buying was handled by Starcom Mediavest.