Pot Noodle gives consumers chance to duel with dwarves

Pot Noodle, the Unilever-owned snack brand, is launching an experiential campaign that will give consumers the chance to “duel” with dwarves.

The activity, which also includes sampling, will launch at the Southend Airshow this month and will run throughout the summer. Closer, the experiential arm of Billington Cartmell, has created the campaignThe Gladiator-style duels between consumers and dwarves on giant Pot Noodle containers will last 30 seconds. Consumers will be e-mailed film footage of their fight immediately after taking to the ring.