AOL brings ad business under single umbrella

AOL is extending its US advertising business Platform A in Europe. The move aims to align the two advertising divisions under the same brand.

It will bring its existing European operation such as Advertising.com, Adtech, the ad serving company, affiliate network, Buy.at and the AOL sales team under one umbrella brand. The individual brands will be retained for the foreseeable future.

Brendan Condon, head of Advertising.com’s international business, has been promoted head of Platform A’s international operations. Condon will report to Platform A president Lynda Clarizio.

The new organisation will also integrate technologies including Quigo’s contextual search, Tacoda’s behavioural targeting and mobile ad serving by Third Screen Media.

The Platform A audience combined reaches 125m consumers online, more than half of Europe’s online audience, according to comScore’s Media Metrix, April 2008.

AOL recently acquired social networking site Bebo and in mid-May launched its People Networks business unit, which combined Bebo with AIM, ICQ and other AOL community properties.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here