National Blood Service launches TV campaign

The National Blood Service is launching a TV campaign to promote its work and attract new donors. The ads will break on June 9.

The three ads show people in everyday scenes who are unaware they will need blood in the next few days. One execution shows an elderly couple strolling along a promenade and says in the next few days the lady will have hip surgery.

The ads have the strapline “Give blood now and you can save someone’s life…today. Please don’t leave it to someone else.”

The ads are designed to emphasise that potential donors should give blood regularly, not just when someone needs it.

The NBS TV campaign marks a departure from its previous advertising strategy, which were celebrity driven. The ads will be shown in the lead up to World Blood Donor Day on June 14. The day aims to show appreciation of voluntary unpaid blood donors who give blood regularly.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here