Social networking drives rising internet use

Social media sites are continuing to demand the lion share of online users’ time, according to new figures from Nielsen Online. British people spent 4 billion minutes on consumer generated content sites in April, up 47% year-on-year.

Entertainment sites are also demanding an increasing amount of users’ time reporting an 8% rise to 6.8 billion minutes over the month. The use of search sites also increased 13% in April to 1.3 billion minutes.

The increase in time spent on these sites has led to a drop in the use of communications and content sites.

Nielsen says the amount of minutes Britons spent on communications sites, such as internet phone and instant messaging portals, fell by 10% year-on-year to 6 billion minutes, although e-mail as a category saw an increase from 1.8 billion minutes a year ago to 1.9 billion minutes in April.

Meanwhile, time spent on content sites, including traditional news and gaming, is down by 3% to 8.4 billion minutes.

Nielsen adds that on average Britons spent 4% more time online this April than they did over the same month last year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here