Swiss company in talks over Silverjet

A Swiss investment company is understood to have made an offer for business-class only airline Sliverjet. Kingplace, run by Swiss management company Heritage, is thought to have made an offer on behalf of private clients.

It is understood that if the deal goes ahead the new owners plan to relaunch the struggling airline, which went into administration last month due to financial problems.

Silverjet suspended all flights at the end of May after it failed to secure £12.7m of new funding. A week earlier, shares in the company were suspended after Viceroy Holdings, a United Arab Emirates-based investment fund, decided not to invest £5m in the company.

The business-class only airline sector is struggling with rivals Maxjet and Eos going out of business in recent months.

At the beginning of May, Silverjet sales and marketing director Katherine Gershon left the company without a job to go to. She was replaced by Tamarah Khatib, who took over as head of marketing.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here