NetPlay TV, the interactive gaming company has entered a strategic partnership with Turner Media Innovations (TMI). The deal will see NetPlay TV Supercasino games broadcast on Nuts TV.
NetPlay TV will broadcast its Live roulette and Live BlackJack formats on the channel from 12.30am until 3am on Friday and Saturday nights from this weekend.
NetPlay TV chairman Martin Higginson, former chief executive of MonsterMob, the ringtones company that helped make the Crazy Frog famous, says that the deal with Nuts TV will assist with the company’s plan to rebrand its products into the Supercasino.com brand.
Nuts TV, which was launched by Turner Broadcasting System last September, is an extension of the IPC Media-owned men’s magazine. In March, the channel unveiled its programming schedule, targeted to appeal to young men. The programming structure, which kicked off last month, has several strands including Cops & Crashes, Football, Fights and Darts and Girls.