Bose sponsors online music show

Bose, the audio equipment company, has signed a deal with Pod3.tv to sponsor its online music show. The deal follows a growing trend towards online product placements.

Under the agreement, Bose will promote its L1 model II portable line array system. The show will feature Seventies band Cockney Rebel, who will use the equipment in their live performance. The Cockney Rebel show will be recorded in late June and will be available for free download from pod3.tv.

On May 19 Bebo, which has been heavily involved in using product placements in its online programmes, unveiled the line up of sponsors for its interactive reality show, The Gap Year. Sony PSP, Trident, Canon, The Royal Airforce, Acuvue, Doritos, STA Travel and Tourism Australia and Tourism Auckland are all lined up to appear in the show.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here