The Children’s Workforce Development Council is seeking an agency for a campaign supporting its Early Years Professional Status award. The review is being overseen by COI.
It is understood that it is seeking an agency to handle a campaign, which will include TV, outdoor and online, to highlight that the benefits of winning the award to employers and trainees.
The CWDC was set up to support people that work with children and young people and their careers and families. It aims to ensure that they receive the best possible training and qualifications, as well as support and advice. The Early Years Professional Status award is given to graduates that work with children aged five or below.
The CWDC is an employer-led organisation with eight board members and a wider members group that represents key areas of the children’s workforce – public, private, voluntary and independent sectors.