Daily Sport to hand out samples at festivals

Sport Media Group is planning to launch sampling campaigns at this year’s summer music festivals, to boost promotional activity behind the Daily Sport.

The push comes after the Daily Sport suffered the biggest fall of any of the national dailies, down 10.54% month-on-month to 85,043, according to the Audit Bureau of Circulation’s latest figures. The report, which covered the six months to May, also showed that The Sunday Sport fell by 3.74% month-on-month to 82,977.

SMG chief executive Andrew Fickling says it is still in early discussion stages with several music festivals, but will look to push sampling activity as soon as possible, and will give the paper out at key travel points, such as busy motorway junctions.

He adds: “We’ve done very little in terms of promotions in the newspaper’s lifetime. They [music festivals] contain large parts of our target audience.”

The plan follows the launch of the newspaper’s first TV ad in April. Fickling says it is not likely to launch any further TV work this year, but is running ads on the radio and will look to continue above-the-line advertising in the future.

The Daily Sports’ circulation fell despite a revamp in April, which aimed to move the paper away from its smutty and salacious image. Fickling says it is not planning any major changes, but adds there will be tweaks and it will continue to “evolve”.

The renewed marketing activity also comes as the company undertakes a strategic review.

Fickling denies it could result in the part or full sale of the company. “There is no intention at this stage to sell the company and there is no one lined up to buy the company,” he says.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here