Google is seeking a direct marketing agency for the first time to handle its UK business-to-business work. It has already started to talking to a “closed list” of agencies.
The internet company is seeking an agency that can provide advice and act quickly as Google’s direct marketing requirements become more sophisticated. The search is being overseen by Google product marketing manager, Lee Hunter.
Hunter adds it is looking for an “analytical” DM agency that specialises in sourcing high-quality lists and is able to eradicate duplicated data and handle mail fulfilment.
At this stage Hunter says he is not looking at advertising arrangements, but added that he would take suggestions if people knew “an agency that is particularly good creatively.”
Google is also looking to appoint an agency to create a below-the-line campaign to promote its mobile division (MW May 22).
It has been approaching agencies with a brand-building brief, which will encompass offline marketing activity. It will mark the first time that Google used an agency for its mobile business. Its mobile division allows consumers to access Google services on their mobiles.