Nokia hires Sony Ericsson sponsorship chief

Nokia has poached Sony Ericsson sponsorship chief Dean Taylor to head its sponsorship division. He took over the newly created role this week.

His appointment is part of a new push by marketing director Will Harris, following the success of Nokia’s tie-up with Channel 4 music show, The Nokia Green Room. His remit will cover developing its music links as well as moving into navigational maps.

Taylor was sponsorship manager at Sony Ericsson for two years and worked on the handset manufacturer’s global partnerships with MTV and EMAP.

He was previously brand manager for squash brand Robinsons at Britvic and has also worked on marketing agency KLP’s Pepsi account.

Harris admits that Nokia “hasn’t always got the best” out of its sponsorship division. He adds: “But we are trying to avoid the predictable route of football shirts.”

Harris, who was previously marketing director at O2, has been at Nokia since October last year. He replaced Simon Lloyd, who left the mobile manufacturer to go to The Number 118 118. Nokia also restructured its marketing department last December with the appointment of Chris Leong to run its marketing services division (MW December 20, 2007).

Nokia also poached Susan Land from Samsung Mobile as its handsets marketing manager (MW February 28).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here