Numico brings Euro RSCG into the fold

Euro RSCG has won a place on the roster for baby food company Numico, despite losing out in a competitive pitch against Leo Burnett last year.

The company has started with working with Euros since it was taken over by Danone last year. The acquisition happened in the middle of the review of the company’s £220m global advertising, which was later awarded to Leo Burnett.

It has since invited Euro RSCG Paris to work on projects and it has created a campaign for Cow & Gate, which broke in the UK earlier this week. Leo Burnett created work for milk powder brand Aptamil earlier this year. It is understood that the company intends to continue working with both agencies for the foreseeable future.

Prior to Leo Burnett’s appointment, the business was handled by Ogilvy, which it appointed in 2004. The agency continues to work with the company in Asia.

PHD handles the media business for the account in the UK and has been unaffected by the change in the agency roster.

The Dutch baby food company was acquired by Danone in the middle of last year for an estimated €12.3bn (£9.7bn). The acquisition now gives Danone the biggest share of Europe’s baby-food market.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here