Producer to invest 1m in French wine brand

Constellation Europe is investing 1m in the launch of a new mid-market French wine brand, Enchant笠The launch is a joint venture with with Bordeaux wine producer Baron Phillippe de Rothschild.

Constellation Europe is investing £1m in the launch of a new mid-market French wine brand, Enchanté. The launch is a joint venture with with Bordeaux wine producer Baron Phillippe de Rothschild.

The wine producer has appointed branding agency Elephants Can’t Jump to create a communications strategy for the new brand. The new wine will be available in three variants – Merlot Cabernet, Sauvignon Semillon and Bordeaux Rosé.

They will be available in Sainsbury’s from this week and Thresher stores in September. It will later also be made available at Matthew Clark, Punch and P&O pubs.

Xavier de Eizaguirre, managing director at Baron Philippe de Rothschild, says: “We saw an opportunity to grow the French wine category and drive value by maximising our new wine making processes, helping consumers to become less intimidated with the thousands of Chateaux labels on offer and by providing a Bordeaux that’s consistent in flavour.

“We invited Constellation to bring to the party its expertise in wine-making for today’s consumers.”

Constellation Europe is a producer and marketer of alcoholic drinks and has a broad portfolio, including Hardys, Blackthorn, Kumala and Gaymers Original.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here