Staaf to head own-brand marketing for O2

O2 has appointed Erik Staaf to the new role of head of own-brand marketing. He joined from mobile phone headset maker Jabra late last month.

Staaf will be responsible for the launch of own-branded mobile phones and other devices, as well as overseeing Apple’s iPhone. He will report to the brand’s marketing director Sally Cowdry.

O2 confirmed it had resumed its search for a head of own-brand marketing in January (MW January 31), as part of an extension of its marketing team. It had started recruiting for the role earlier last year but put it on hold. It is also looking for a head of retentions, a strategy manager for marketing and a head of broadband acquisitions. It can not confirm if the other roles have been filled.

As senior vice president of the mobile business unit at Jabra, Staaf was responsible for product management, marketing strategy and retail sales. Prior to that, he worked at Motorola’s mobile devices unit, where he held a variety of roles including senior solutions director for its multimedia devices.

O2’s marketing department has undergone a number of changes in the past year. Former marketing director Russ Shaw, who was made capability and innovation director in 2006 (MW May 25, 2006), was promoted to a group position at parent company Telefonica last year (MW June 14, 2007). The restructure led to Shaw’s innovation team being disbanded.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here