TalkSport uses agency to launch e-magazine

TalkSport Magazine has appointed The Grout Eccles Partnership as the marketing agency for its launch in the next three months.

Grout Eccles will work with the digital magazine, which is an extension of the national commercial radio station, to raise awareness of the launch and build the brand.

The agency will develop a campaign that uses national sports radio station TalkSport’s assets, such as websites and e-mail data, to inform people about the launch of the magazine and encourage them to view it online.

The agency will also be looking to use PR and events as well as TalkSport and its sister station, Independent London Radio, to drive people to visit TalkSport Magazine. Grout Eccles will also be has a brief to use response data to help TalkSport Magazine to build relationships with its readers.

Grout Eccles partner Steve Grout says: “Building engagement through content and using new communications channels is increasingly critical to successful direct response strategies.”

TalkSport is owned by UTV Radio, which has about 25 stations in the UK and Ireland and sells commercial time on a small number of independent stations. Its portfolio includes Juice FM and alternative rock music programming in Liverpool.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here