Toyota Yaris named ETA Green Car of the Year

The Toyota Yaris has beaten 1,300 cars to be named the Green Car of the Year 2008 by lobby group Environmental Transport Association. The Dodge SRT-10 was named as the least green car.

The award marks the beginning of Green Transport Week (June 14-22). Last year’s winner, the Honda Civic Hybrid, went down to second place.

ETA, which also provides a carbon-neutral breakdown service, examined the power, emissions, fuel efficiency and noise generated by over 1,300 car models available in the UK for the guide.

“The discrepancy between the best and worst – the greenest and the least green cars in the UK today – is striking, but the market is changing and a combination of consumer pressure alongside Government leadership will result in an increasing choice of environmentally-sound cars,” says Andrew Davis, director of the ETA.

The green car guide was first published by the ETA in 1992 in response to requests from its members. It is now seen as an environmental benchmark for both the car industry and the public.

A full list of the best and worst cars in each category, such as luxury cars, city cars and family cars, is available at

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here