Kidston and Tesco launch eco shopping bag

Cath Kidston, the “yummy mummy” designer, has created a range of eco shopping bags to raise funds for Marie Curie Cancer Care, which will be sold exclusively through supermarket chain Tesco. All profits will go to Marie Curie.

The move aims to replicate the high-profile launch of Anya Hindmarsh’s “I’m Not a Plastic Bag” bag, which was sold through at Sainsbury’s last year. The Kidston bag will be made from recycled plastic (PET) bottles in a bid to increase awareness of the pollution created by single-use plastic bags.

The first two designs of the collection, a multi floral fashion print and Kidston’s classic blue spot print – will be launch next month. Four more classic prints will be rolled out over six months, with the number of each design available limited.

Tesco is committed to reducing the number of single-use plastic bags used and says it has given out 1.3 billion fewer bags since launching Green Clubcard Points in August 2006.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here