Barclays signs 20m tennis sponsorship

Barclays%20logoBarclays is to become one of the biggest sponsors of men’s tennis after announcing a five-year £20m deal with the ATP, the governing body for men’s professional tennis. It will be renamed as the Barclays ATP World Tennis Tour Finals.

The deal will see the new tournament replace the Tennis Masters Cup, which is currently held in Shanghai’s Qi Zhong Tennis Center and marks the end of the season. The Barclays event will move to London’s O2 Arena from November 2009 and will feature the eight best singles players and eight doubles teams competing for the number one spot.

Elizabeth Chambers, chief marketing officer for global retail and commercial banking at Barclays, says: “We are very pleased to be bringing the ATP Barclays World Tour Finals to London next year. It provides a solid platform for Barclays to deepen our relationships with key clients in line with our growth strategy, while also heightening our global profile.”

The ATP World Tour Finals will a key part of the Barclays global sponsorship strategy, which aims to reflect the interests of its customers, clients and stakeholders and the communities that it operates in.

Barclays has a portfolio of sponsorships including the Barclays Premier League( football), the Barclays Classic (golf), Barclays Churchill Cup (rugby) and the Barclays Dubai Tennis Championships (tennis).

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here