IAB Creative Showcase

Smart win for Agency Republic

Agency Republic has won the Internet Advertising Bureau and Microsoft Advertising Creative Showcase Award for May with its “Truth About Smart” campaign for the Mercedes-owned city car.

The campaign seeks to confront a misconception that the Smart car lacks “real car” credentials, by confronting these views head on in a series of vibrant rich media ads and a campaign microsite.

The runner-up was New Media Maze for its “Carrie’s MacBook” campaign to promote the Sex and the City movie.

Users were given “faked” access to Carrie’s MacBook using a flash interface and given a series of challenges to complete through chats with Carrie’s friends. They were then rewarded with access to exclusive Sex and the City content.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here