IAB Creative Showcase

Smart win for Agency Republic

Agency Republic has won the Internet Advertising Bureau and Microsoft Advertising Creative Showcase Award for May with its “Truth About Smart” campaign for the Mercedes-owned city car.

The campaign seeks to confront a misconception that the Smart car lacks “real car” credentials, by confronting these views head on in a series of vibrant rich media ads and a campaign microsite.

The runner-up was New Media Maze for its “Carrie’s MacBook” campaign to promote the Sex and the City movie.

Users were given “faked” access to Carrie’s MacBook using a flash interface and given a series of challenges to complete through chats with Carrie’s friends. They were then rewarded with access to exclusive Sex and the City content.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here