ITV asks Generator Consulting to conduct website analysis

Generator Consulting has been appointed by ITV to study how consumers use the broadcaster’s website. The appointment comes ahead of an overhaul of the site with a view to including more rich media content.

Generator, the digital strategy arm of i-Level, will provide insight and data on how people use the ITV.com site and will also carry out customer experience tests. The broadcaster plans to use the data to adapt the site to the changing needs and behaviours of its users.

ITV is planning to relaunch the site following the success of BBC iPlayer, an internet service that allows viewers to catch up on programmes from the previous seven days.

The new site is expected to build on the changes ITV made to the site last year, which included adding video streaming. Insiders suggest that ITV is seeking to exploit its football properties, such as the England friendly games and the FA Cup. It also expected to increase the level advertising on the site.

Last week, ITV promoted Lee Bartlett to managing director of ITV global content. He replaces Dawn Airey following her departure to Five earlier this year. Bartlett was previously chief operating officer of the division.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here