Suso, the carbonated soft drinks brand, has launched an outdoor and press campaign to drive consumer awareness of the brand.
The campaign, which breaks today (Wednesday), has the strapline “Good For Nothing”, and it marks the brand’s first foray into outdoor sites. It is using Ocean Outdoor’s sites in London and Glasgow.
Suso chief executive Sean Uprichard says the aim is to showcase the drink to a “wider audience”. The ads, which have been created by Erasmus, aim to drive awareness of the product and encourage visits to its website. The campaign is part of “phase two” of its UK roll-out and a £4m ad spend is planned for this year. The brand was launched by ex-Red Bull UK managing director Harry Drnec in January this year (MW May 31, 2007).