Notting Hill 2008 to offer ‘bespoke’ sponsorship deals

Notting Hill Carnival is seeking new sponsors for “bespoke packages” at the annual event, which takes place over the August Bank Holiday weekend.

The carnival is planning to shift away from its traditional approach of offering a selection of street media such as lampposts and billboards to sponsors by offering a series of opportunities tailored to brands. The initiative is being led by Michael Williams, the carnival’s marketing director.

Williams suggests that brand could get involved with events such as Costume Splash, where the outfits for the carnival are premiered at Alexandra Palace the week before the event. Similarly, on the Saturday of carnival weekend, a steel band competition called Panorama in Hyde Park takes place, which Williams says would suit a family-friendly brand.

Also on offer are the usual sound stages and corporate hospitality sites, which can be branded, but this year it is also offering parks and green spaces in the local area. Williams says he is already in advanced negotiations with two major drinks brands and expects to have a number of other brands signed up over the next few weeks.

The event has a new website and glossy magazine, which has been developed by Pride Media. The magazine will be available during the carnival with 100,000 copies due to be printed.

Thelondonpaper is publishing a series of official listings, which will come as pull-out sections of the free newspaper the week before the carnival.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here